Kathleen Ross - Personal Branding
Brand development and design
➤ CHALLENGE | Kathleen’s brand was all over the place. Her LinkedIn looked polished, but her AI presentations felt dark and overly "techy," leaving her without a clear identity. Because she was trying to be a "blank canvas" for everyone, her high-energy personality got lost, making it hard to land the big speaking gigs she really wanted.
➤ STRATEGY
& SOLUTION | We moved away from the generic corporate look to create a brand driven by Kathleen’s actual personality. We built a consistent master brand that works across all platforms, using a new brand guide and set layouts to blend her creative energy with a professional edge. This shift aligned her image with top-tier leaders like Mel Robbins, focusing on a signature look that feels both expert and approachable. RESULTS + IMPACT The new look turned a confusing digital presence into a bold, expert platform. With a cohesive brand finally in place, Kathleen is now positioned as a top-tier authority ready for elite partnerships. By showing up authentically, she has built the professional foundation needed to attract much larger stages and higher-profile clients.
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